Case Study: Denver Rescue Mission achieves 1,896 new ACH donors and 13% larger gifts with Classy

How Denver Rescue Mission Attracts and Retains Recurring Donors

Denver Rescue Mission is a Denver-based nonprofit serving people experiencing homelessness and addiction for over 129 years. Faced with the need to better track where donors came from and to grow lower-fee recurring gifts, the organization sought a solution that would improve donor segmentation, reduce processing costs, and boost monthly giving.

By adopting Classy’s platform and promoting its ACH bank-payment option, Denver Rescue Mission implemented targeted, donor-focused messaging, dedicated monthly-giving campaign pages, and source-code tracking tied to Salesforce. In five months 1,896 donors signed up for ACH recurring gifts, ACH donations averaged 13% larger than credit-card gifts, and the team gained clear attribution for email, homepage and ad channels—enabling smarter campaigns and higher recurring revenue.

Denver Rescue Mission

Robert Bogan

Online Marketing Manager