Case Study: Action Against Hunger boosts online fundraising and grows recurring giving 30% with Classy

Action Against Hunger Proves Classy is a All-In-One Fundraising Solution

Action Against Hunger is a global humanitarian organization that saves malnourished children and helps communities access clean water, food, training, and health care in nearly 50 countries. Facing slow, design-heavy fundraising tools and a need to broaden their donor reach, Digital Strategist Christian Pielow moved their fundraising to Classy to modernize donor experiences and unlock integrations—though the migration initially couldn't import legacy monthly donors, requiring a phased rebuild of recurring supporters.

The team migrated to Classy in one week, integrated Authorize.net, Salesforce, and MailChimp, and used the Classy API to build polished donation pages, leaderboards, and campaigns in a day instead of weeks. Results included improved ecommerce conversion rates, +9.17% year‑over‑year revenue on Classy, a 30% growth in recurring giving, a $37,549 #GivingTuesday haul, successful matched peer‑to‑peer events with 50,000 viewers, and a stronger foundation for ongoing donor retention and future tools like Classy Pay.

Action Against Hunger

Christian Pielow

Digital Strategist