Case Study: Liberty in North Korea achieves 125% growth in online donations with Classy

Discovering the Need for a More Robust Online Fundraising Platform

Liberty in North Korea (LiNK) rescues and supports North Korean refugees and relied on online donations to fund its 3,000-mile rescue efforts. By 2011 LiNK needed a more robust fundraising platform—one that supported peer-to-peer campaigns, easier donor management, and better reporting—so they switched to Classy.

Using Classy, LiNK saw rapid growth: one-time online donations rose by 125% and total online revenue grew from $62.8K in 2011 to $298.3K by 2013. A fall 2013 peer-to-peer drive raised $123,830 in four months, while Classy’s intuitive tools, reporting, and responsive support made fundraising pages and donor-data updates simple for staff and supporters.

Liberty in North Korea

Andrew Quan

Donor Impact Manager