Case Study: Broadway Cares/Equity Fights AIDS achieves 35% peer-to-peer fundraising growth with Classy

How Broadway Cares/Equity Fights AIDS Fosters Competition

Broadway Cares/Equity Fights AIDS (BC/EFA) is a major fundraising and grant-making nonprofit that supports people affected by HIV/AIDS by raising and distributing millions annually. Facing the need to scale and diversify fundraising while keeping administrative costs low, BC/EFA needed a user-friendly, customizable peer-to-peer platform to boost event-based revenue, streamline donor pages, and reduce staff time spent on software management.

BC/EFA adopted Classy’s customizable donation and peer-to-peer tools, which freed up a producer’s time, offered responsive support, and enabled seamless integration with Salesforce. The platform helped supercharge the Broadway Bares Stripathon peer-to-peer program—producing a 35% year-over-year increase, $591,663 raised by the Stripathon and $1.6 million for the entire event in 2015—while preserving BC/EFA’s low 20% administrative overhead and using fundraising results as part of casting and donor engagement.

Broadway Cares

Lane Beauchamp

Marketing Manager