Case Study: Team Rubicon achieves stable recurring revenue to sustain disaster response operations with Classy

Team Rubicon - Customer Case Study

Team Rubicon, a disaster-relief nonprofit founded in 2010 that deploys veteran response teams, faced the challenge of funding programs that must be ready to act immediately when crises strike. Because disasters are unpredictable, one-time gifts couldn’t reliably cover rapid-response costs, so the organization needed stable, predictable revenue to keep life‑saving programs operational.

They launched Eleven11, an 11-day Veterans Day campaign asking for $11/month and creating the “Support Squad” membership with tiered incentives, ongoing engagement, and a Classy/Salesforce integration—backed by disciplined planning (the 60/40/10 rule). The program scaled quickly: new recurring donors rose from +35 in 2011 to +320 in 2013 (with a year‑4 goal of +1,100), produced a one‑year ROI of $95,000, and projected multi‑year revenue in the millions.

Team Rubicon

Matt Scott

Online Donations & Donor Engagement Coordinator