Case Study: Gilda’s Club Chicago achieves stronger peer-to-peer fundraising and time savings with Classy

Gilda’s Club Chicago Returns to Classy to Optimize Their Peer-to-Peer Fundraising Potential

Gilda’s Club Chicago, an affiliate of the Cancer Support Community, faced declining peer-to-peer fundraising effectiveness after switching away from Classy. Frustrated by a platform that made it difficult for supporters to create and manage fundraising drives, the organization returned to Classy in 2021 to regain intuitive tools and improve the giving experience.

Classy enabled Team Gilda marathon participants to quickly build individualized fundraising pages with goals, personalized images and copy, and automated dedications that notify contacts by email. These features saved staff time, allowing the team to focus on strengthening recurring giving and nurturing donor relationships.

Gilda’s Club Chicago

Bradford Newquist

Director of Development