Case Study: Bread of Life achieves 162% increase in online revenue with Classy

How the Shift to Online Fundraising Revitalized Bread of Life Mission

Bread of Life Mission is a Seattle nonprofit serving people experiencing homelessness through shelter services and a 12-month LifeChange recovery program. After decades of relying on direct mail and an outdated, non–mobile-friendly website that frustrated donors with clunky logins and limited information, the organization recognized it needed a stronger digital presence and an online fundraising strategy to re-engage supporters.

Working with Classy partner FOCUSED, Bread of Life relaunched its website in 60 days, implemented Classy for donations, and launched coordinated email and social campaigns (with peer-to-peer fundraising planned). The new tools—including matching campaigns and a progress thermometer—helped turn a $10,000 dealership lead into $45,000 for a van and drove major gains: 162% increase in online revenue, ~33% more new online donors, 93% more gifts, and a 35% higher average online gift, while also improving transparency and boosting offline giving.

Bread of Life

Willie Parish

JR. Executive Director