Case Study: First Book achieves targeted donor outreach and 360° supporter insights with Classy

How First Book Uses Classy for Salesforce to Target Donors

First Book, a nonprofit founded in 1992 that connects more than 375,000 educators and program leaders serving children from low-income families, faced a fragmented fundraising tech stack and rapid growth (about 1,000 new educators per week). With fundraising split between offline and online peer-to-peer activity, the organization needed a scalable, 360-degree view of supporters and more personalized outreach without overburdening staff.

First Book adopted Classy and is integrating Classy for Salesforce—along with Magento, Pardot, and the NPSP—through a phased implementation with partner Coastal Cloud. The integration created a single donor repository, streamlined reporting and reconciliation of online/offline gifts, and enabled targeted, personalized communications, improving donor engagement and ensuring the fundraising system scales securely with their growth.

First Book

Diana Peacock

Senior Vice President of Development and Alliances