Lasso CRM B2B Case Studies & Customer Successes

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master planned communities, urban high rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk.

Case Studies

Showing 33 Lasso CRM Customer Success Stories

Adams Homes achieves 441 appointments and 20% conversion rates with Lasso CRM

Adams Homes

Veronica Porter

Marketing Director

How Lasso CRM improved lead conversion for Beacon Homes and left no lead behind

Beacon Homes

Beth Byrd

Director of Sales & Marketing

Berkshire Hathaway HomeServices Georgia Properties converts B, C and D prospects into sales with Lasso CRM

Berkshire Hathaway HomeServices Georgia Properties

Adam Brunning

Sales and Marketing Director

Brennan Builders achieves increased sales and an easier sales process with Lasso CRM

Brennan Builders

Tricia Brennan

Vice President

Challenger Homes achieves higher lead conversion and improved sales efficiency with Lasso CRM

Challenger Homes

Kyle Fisk

Online Marketing Consultant

Chesapeake Homes achieves rapid, smooth CRM onboarding and stronger sales support with Lasso CRM

Chesapeake Homes

Kerri Woodward

Sales and Marketing Manager

Dorn Homes achieves industry-leading online conversion rates and $35M in annual sales with Lasso CRM

Dorn Homes

Shari Morton

Dorn Homes

Dunhill Homes achieves 96% growth in two years with Lasso CRM

Dunhill Homes

Chris Hartley

VP of Sales & Marketing

Epcon Communities achieves 50% appointment-to-contract conversion with Lasso CRM

Epcon Communities

Nanette Overly

VP of Sales & Marketing

Fischer Homes achieves faster follow-up and improved lead nurturing with Lasso CRM

Fischer Homes

Steve Whaley

Corporate Marketing Manager

Holiday Builders achieves reliable follow-up on 4,000+ leads and boosts home sales with Lasso CRM

Holiday Builders

Carol Delk

Internet Sales Consultant

Home Builders & Land Developer Company achieves scalable automated lead follow-up and boosted engagement with Lasso CRM

Home Builders & Land Developer Company

Homes by Avi achieves 15–20% sales growth with Lasso CRM

Homes by Avi

Micah Dueck

Sales & Marketing Manager

Homes by Taber achieves automated CallRail lead capture and improved efficiency with Lasso CRM

Homes by Taber

Lindsay Haltom

Director of Marketing

Hunter Quinn Homes achieves scalable lead management and consistent follow-up with Lasso CRM

Hunter Quinn Homes

Jason Harper

Sales Manager

Ideal Homes achieves increased conversions and new home sales with Lasso CRM

Ideal Homes

Infinity Custom Homes achieves higher engagement and automated SMS tracking with Lasso CRM App for Zapier

Infinity Custom Homes

Amanda Druschel

Sales & Marketing Manager

Jagoe Homes secures sales from aged leads and revitalizes lead nurturing with Lasso CRM

Jagoe Homes

David Crowe

Vice President of Sales

Keystone Custom Homes achieves 200 leads/month, 80–100 appointments and 30% of sales with Lasso CRM

Keystone Custom Homes

Barbara DiBrito

Online Advisor

Kimberley Homes achieves higher lead-to-sale conversion with Lasso CRM

Kimberley Homes

Steve Ruggiero

President

Leading Real Estate Developer sells out 45 lots in one day with Lasso CRM

Leading Real Estate Developer

Level Homes achieves scalable sales growth and consistent follow-up with Lasso CRM

Level Homes

John Christy

Director of Sales

MAC Marketing Solutions achieves streamlined lead and sales management across hundreds of developments with Lasso CRM

MAC Marketing Solutions

New Tradition Homes - Customer Case Study

New Tradition Homes

Laura Hanson

Marketing Manager

Pacesetter Homes doubles lead-to-appointment rate and boosts online sales with Lasso CRM

Pacesetter Homes

Nianne Van Bibber

Online Concierge

Patrick Malloy Communities - Customer Case Study

Patrick Malloy Communities

Dan Crouse

Chief Information Officer

Rose & Womble Realty achieves 40% sales growth with Lasso CRM

Rose & Womble Realty

Dianne Gordonn

General Manager

Silverpoint Homes achieves automated 100% web-chat lead capture and major time savings with Lasso CRM

Silverpoint Homes

Mark Stover

General Manager

Simmons Homes achieves increased home sales and streamlined lead management with Lasso CRM

Simmons Homes

Robin Owens

Online Sales Counselor

Stylecraft Builders boosts sales team productivity and delivers first-class customer service with Lasso CRM

Stylecraft Builders

Jessi Kelly

Regional Sales Manager

Summit Homes achieves 30% lead conversion and streamlined operations with Lasso CRM

Summit Homes

Jodi Palin

VP of Sales & Marketing

The Marketing Directors achieves billions in sales and streamlined lead-to-purchaser management with Lasso CRM

The Marketing Directors

Tuskes Homes achieves 100% CRM adoption and boosts online-driven sales to 78% with Lasso CRM

Tuskes Homes

Martha Clifford

Marketing Director and Online Sales Counselor

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