Case Study: Simmons Homes achieves increased home sales and streamlined lead management with Lasso CRM

Simmons Homes - Customer Case Study

Simmons Homes, a relationship-focused homebuilder since 1994, needed a centralized way to manage leads and communications across multiple active communities. Online Sales Counselor Robin Owens required tools for segmentation, reporting, mass mailing and consistent follow-up to keep the sales process simple and personal, so Simmons Homes adopted the Lasso CRM lead management platform.

Lasso CRM centralized Robin’s daily workflow—handling lead segmentation, reporting, automated mailings and follow-up—so she can manage activities for up to 10 communities from one system. By using Lasso CRM every day, Simmons Homes streamlined outreach and tracking, improved efficiency in lead handling, and strengthened its ability to convert prospects into buyers.

Simmons Homes

Robin Owens

Online Sales Counselor