Case Study: Summit Homes achieves 30% lead conversion and streamlined operations with Lasso CRM

Summit Homes - Customer Case Study

Summit Homes, the Berkshire Hathaway–backed builder and largest new home developer in Kansas City, needed to streamline day-to-day operations and improve sales efficiency while managing a high volume of leads. To address these challenges, Summit Homes partnered with Lasso CRM and adopted Lasso CRM’s lead management/CRM solution to centralize workflows and sales processes.

Lasso CRM implemented a centralized lead-management platform that standardized processes for the management team and sales staff, enabling clearer tracking and faster follow-up. As a result, Summit Homes achieved streamlined operations and sustained a 30% lead conversion ratio, demonstrating measurable sales efficiency gains driven by Lasso CRM.

Summit Homes

Jodi Palin

VP of Sales & Marketing