Case Study: Berkshire Hathaway HomeServices Georgia Properties converts B, C and D prospects into sales with Lasso CRM

Berkshire Hathaway HomeServices Georgia Properties - Customer Case Study

Berkshire Hathaway HomeServices Georgia Properties, one of the largest residential real estate organizations in Metro Atlanta, faced a rapidly changing market and an underutilized CRM that limited its ability to track and convert leads. When Sales & Marketing Director Adam Brunning joined, he found Lasso CRM already in place but not fully leveraged, so he moved to integrate the system into the team’s sales and marketing workflow to better capture and act on prospect activity.

Using Lasso CRM, Brunning implemented full integration and website tracking so agents could see prospects’ online behavior and prioritize follow-up. The Lasso CRM solution motivated agents and improved conversions—turning not only A prospects but B, C and even D prospects into sales—demonstrating measurable uplift in lead conversion and agent effectiveness.

Berkshire Hathaway HomeServices Georgia Properties

Adam Brunning

Sales and Marketing Director