Case Study: Epcon Communities achieves 50% appointment-to-contract conversion with Lasso CRM

Epcon Communities - Customer Case Study

Epcon Communities, a national homebuilder operating in 20 states, needed a central system to organize lead activity from both onsite and online channels as they transitioned from their former CRM. They turned to Lasso CRM to integrate with their website and gain a clearer understanding of customer behavior.

Lasso CRM implemented its CRM and Online Sales Counselor to streamline lead management and sales follow-up, which Epcon credits with improving conversion efficiency. Using Lasso CRM, Epcon achieved a 50% appointment‑to‑contract conversion rate—well above the industry standard—demonstrating measurable impact on sales performance.

Epcon Communities

Nanette Overly

VP of Sales & Marketing