Case Study: Holiday Builders achieves reliable follow-up on 4,000+ leads and boosts home sales with Lasso CRM

Holiday Builders - Customer Case Study

Holiday Builders, a 100% employee‑owned homebuilder operating communities across Florida, Texas and the Gulf Coast, faced the challenge of managing more than 4,000 active leads plus new online inquiries daily. Internet Sales Consultant Carol Delk needed a way to ensure timely, consistent follow‑up so prospects didn’t fall through the cracks, and Holiday Builders selected Lasso CRM as their CRM solution to automate and organize those processes.

Lasso CRM provided automated follow‑up workflows and activity reminders—prompting when calls or emails were due and tracking next steps—acting as a “cyber secretary” for Carol. As a result, Holiday Builders can reliably track and follow up with 4,000+ leads every day, ensuring no lead is forgotten and improving the efficiency of their lead‑to‑customer nurturing efforts.

Holiday Builders

Carol Delk

Internet Sales Consultant