Case Study: Rose & Womble Realty achieves 40% sales growth with Lasso CRM

Rose & Womble Realty - Customer Case Study

Rose & Womble Realty’s New Homes Division in Hampton Roads, VA supports 25 home builders, 42 new-home communities and 45–60 sales agents. Their challenge was that a basic contact management system couldn’t separate competing builders’ leads, lacked automated follow-up and reporting, and couldn’t drive consistent agent participation — so in 2012 they implemented Lasso CRM (alongside Do You Convert) to add automation, notifications and robust lead management.

Lasso CRM provided automated tasks and reminders, lead tracking and integrated reporting that improved agent participation and visibility. The results were measurable: within three years overall sales grew 40%, the online department contributed 15% of total sales, and the online team added at least 20% more sales to the bottom line (for example, 15 contracts in one April that likely would have been only four without Lasso CRM). Managers now run on-demand analytics and weekly reports to optimize campaigns and follow-up.

Rose & Womble Realty

Dianne Gordonn

General Manager