Case Study: Keystone Custom Homes achieves 200 leads/month, 80–100 appointments and 30% of sales with Lasso CRM

Keystone Custom Homes - Customer Case Study

Keystone Custom Homes, a top-100 national builder and three-time "America’s Best Builder," needed a centralized way to manage rapid growth across dozens of communities and keep consistent lead follow-up. To support its expanding footprint and sales team, Keystone Custom Homes adopted Lasso CRM as its customer relationship management tool.

Using Lasso CRM’s centralized system and follow-up process, online advisor Barbara DiBrito manages about 200 leads per month, sets 80–100 appointments monthly, and drives roughly 30% of the company’s sales—results that helped her earn an NAHB nomination and helped Keystone grow from about 20 to 40 communities in a short time. Lasso CRM provided the shared data and workflows that delivered these measurable gains.

Keystone Custom Homes

Barbara DiBrito

Online Advisor