Case Study: Challenger Homes achieves higher lead conversion and improved sales efficiency with Lasso CRM

Challenger Homes - Customer Case Study

Challenger Homes, the #1 homebuilder in Colorado Springs, grew rapidly but was still relying on sticky notes, disparate spreadsheets and Outlook lists, which let many qualified B- and C-level prospects slip through the cracks. To standardize follow-up, track leads, and give management better analytics, Challenger Homes selected Lasso CRM as their centralized home builder CRM solution.

Lasso CRM was rolled out with a simple, customizable 3-touch follow-up process and small incentives to drive adoption; within four months all 16 sales agents were using the system daily. The vendor’s reminders and personalized email templates helped agents stay organized, stop losing leads, and convert prospects—one forgotten prospect was re-engaged with a 30-day template and closed within 45 days—demonstrating measurable improvement in follow-up and pipeline management with Lasso CRM.

Challenger Homes

Kyle Fisk

Online Marketing Consultant