Case Study: Tuskes Homes achieves 100% CRM adoption and boosts online-driven sales to 78% with Lasso CRM

How Company Culture Led to 100% CRM Adoption Interview with Martha Clifford of Tuskes Homes

Tuskes Homes, a third-generation, family-owned homebuilder in the Lehigh Valley selling roughly 75–125 homes a year across 10 communities, needed a centralized system to organize leads, standardize follow-up, and win team-wide CRM adoption. They chose Lasso CRM to drive sales and marketing, streamline lead intake, and embed consistent processes into hiring and daily workflows.

By implementing Lasso CRM with its lead integrations, email marketing and follow-up tools, Tuskes achieved 100% CRM adoption among nine daily users and boosted online-driven sales to 78% of total sales. The company reports year-over-year growth, increased profitability from more efficient follow-up, and credits Lasso CRM’s training and support for sustaining those results.

Tuskes Homes

Martha Clifford

Marketing Director and Online Sales Counselor