Case Study: The Marketing Directors achieves billions in sales and streamlined lead-to-purchaser management with Lasso CRM

The Marketing Directors - Customer Case Study

The Marketing Directors, a North American leader in condominium sales and marketing with offices in New York, Atlanta and Toronto, needed to centralize and scale sales and marketing operations across many projects. To manage thousands of units, leads and purchaser data across 100+ urban for-sale and rental developments, The Marketing Directors selected Lasso CRM as their enterprise CRM solution in 2006.

Lasso CRM was deployed across TMD’s portfolio to provide lead management, email marketing, inventory and purchaser management, and comprehensive reporting and analytics. Over five years the vendor’s platform supported 100+ projects, helped manage thousands of units and contributed to billions of dollars in sales, improving pipeline visibility, campaign execution and corporate reporting for The Marketing Directors.

The Marketing Directors