Case Study: Brennan Builders achieves increased sales and an easier sales process with Lasso CRM

Brennan Builders - Customer Case Study

Brennan Builders, a custom homebuilder focused on high‑end, personalized service, struggled with inefficient CRM systems that hindered follow‑up, organization, and sales tracking. Vice President Tricia Brennan switched to Lasso CRM to address those gaps and streamline the sales workflow.

Lasso CRM simplified Brennan Builders’ sales process and improved the team’s ability to follow up, stay organized, and produce better reports. According to Tricia Brennan, the vendor’s CRM delivered an easier sales process and increased sales — measurable improvements realized within one year of using Lasso CRM.

Brennan Builders

Tricia Brennan

Vice President