Lasso CRM
34 Case Studies
A Lasso CRM Case Study
Patrick Malloy Communities, a homebuilder, needed a better way to run its business after relying on disparate systems across sales, purchasing, and accounting. As the company scaled beyond 250 homes, it wanted a more efficient, unified platform to keep everyone on the same page and reduce the need for additional back-office staff.
Lasso CRM’s MarkSystems, along with LotVue, provided an integrated solution that centralized data and improved day-to-day operations. Patrick Malloy Communities gained real-time visibility across teams, streamlined community lot management, and stronger efficiency, helping reduce cycle times and variances while supporting growth without significantly expanding overhead.
Dan Crouse
Chief Information Officer