Lasso CRM
34 Case Studies
A Lasso CRM Case Study
Homes by Avi, an award-winning homebuilder operating in multiple North American markets since 1978, faced rapid growth and needed a scalable sales system to maintain its trajectory. To solve this, the company adopted Lasso CRM as its customer relationship management platform to streamline sales processes and handle higher volume.
Using Lasso CRM, Homes by Avi’s sales team increased efficiency and capacity, driving measurable results: the company has seen at least a 15% year‑over‑year improvement in sales, with Sales & Marketing Manager Micah Dueck reporting a 15–20% lift since implementation. Lasso CRM’s solution directly contributed to higher sales velocity and sustained growth.
Micah Dueck
Sales & Marketing Manager