Case Study: Ideal Homes achieves increased conversions and new home sales with Lasso CRM

Ideal Homes - Customer Case Study

Ideal Homes, an award-winning home builder based in Norman, Oklahoma that has built more than 7,000 homes, faced the challenge of standardizing lead follow-up and improving conversion rates across its sales organization. To address this, Ideal Homes began using Lasso CRM with an online sales counselor (OSC) program in 2010 to better capture and nurture prospects.

Lasso CRM was rolled out companywide in January 2011—across the entire sales team and all communities—to create a consistent approach and corporate culture for lead follow-up and prospect communications. The Lasso CRM implementation produced a dramatic improvement in the volume and rate of conversions to onsite appointments and drove increased sales velocity, higher conversion rates, and more new home sales.

Ideal Homes