Case Study: Hunter Quinn Homes achieves scalable lead management and consistent follow-up with Lasso CRM

Hunter Quinn Homes - Customer Case Study

Hunter Quinn Homes, a growing homebuilder based in Mt. Pleasant, SC, struggled as it expanded from a one-office, paper-based operation into a 25-person team selling across eight communities. The company’s handwritten lead cards and inconsistent follow-up couldn’t keep up with rising traffic and new online sales roles, so Hunter Quinn Homes chose Lasso CRM (the Lasso™ CRM solution from ECI) over larger platforms to provide a simpler, builder-focused way to manage prospects and sales activity.

Lasso CRM implemented an in-house rollout with a dedicated client director, customized follow-up processes, email templates, and combined online/in-person training, making the system quick to learn and use. The platform delivers daily traffic reports and weekly activity emails that surface missed follow-ups, lets staff track calls/texts/meetings in each lead profile, and helps an OSC handle 10–12 contacts a day—contributing to better accountability and scalability; Hunter Quinn Homes is now on track to close over 200 homes this year thanks to Lasso CRM.

Hunter Quinn Homes

Jason Harper

Sales Manager