Case Study: Pacesetter Homes doubles lead-to-appointment rate and boosts online sales with Lasso CRM

Pacesetter Homes - Customer Case Study

Pacesetter Homes, a QUALICO company and fast-growing Texas homebuilder, struggled for years without a central CRM: online leads were handled manually by Nianne van Bibber with reminders and emails, no unified database for history or team communication, which limited scalable growth. To solve this, Pacesetter Homes implemented Lasso CRM in 2011 to gain a builder-specific CRM and structured sales processes.

Using Lasso CRM, Pacesetter launched a simple 30-day, eight-activity sales process that immediately doubled their lead-to-appointment ratio, then expanded to more than 10 tailored processes assigned by lead data. The system now helps manage over 400 new online leads per month, contributed roughly 40% of last year’s 500 new sales (~200 sales), and Lasso CRM supported template migration during their Dallas expansion—enabling faster, consistent follow-up and measurable growth.

Pacesetter Homes

Nianne Van Bibber

Online Concierge