Case Study: Stylecraft Builders boosts sales team productivity and delivers first-class customer service with Lasso CRM

Stylecraft Builders - Customer Case Study

Stylecraft Builders, a homebuilder with more than 30 years of experience producing over 400 all‑inclusive homes a year, needed a way for its sales team to better run their days and manage focus. Regional Sales Manager Jessi Kelly chose Lasso CRM for its flexibility and customizable features to give agents the tools they needed to stay organized and client‑focused.

Lasso CRM delivered a configurable CRM solution that helped agents organize tasks, prioritize follow‑ups, and streamline daily sales workflows. The change translated into more efficient sales days and stronger, first‑class customer service for Stylecraft Builders; while the case study doesn’t include specific metrics, Stylecraft credits Lasso CRM with noticeably improving team focus and service delivery.

Stylecraft Builders

Jessi Kelly

Regional Sales Manager