Case Study: Jagoe Homes secures sales from aged leads and revitalizes lead nurturing with Lasso CRM

Jagoe Homes - Customer Case Study

Jagoe Homes, a family-owned builder in Owensboro, Kentucky with more than 70 years of experience and roughly 300 homes built per year, needed a way to track and nurture all leads—not just the most qualified ones. To solve that challenge they turned to Lasso CRM and its lead-tracking and follow-up processes to ensure no prospects fell through the cracks.

Lasso CRM implemented a system of automated follow-up and coaching tools that made it easier for Jagoe Homes’ sales team to re-engage aged leads; within two months the team converted two contracts from leads that hadn’t been touched in months. The solution brought renewed energy to the sales team, improved communication with prospects, and provided managers with coaching visibility to keep teams on track and meet goals.

Jagoe Homes

David Crowe

Vice President of Sales