Case Study: Dunhill Homes achieves 96% growth in two years with Lasso CRM

Dunhill Homes - Customer Case Study

Dunhill Homes, a fast-growing family-owned new home builder in the Dallas/Fort Worth area, needed a way to organize, track and analyze rapidly increasing lead activity. VP of Sales & Marketing Chris Hartley selected Lasso CRM for its simplicity and ease-of-use to manage and prioritize leads as interest in their communities expanded.

Lasso CRM was implemented to provide powerful lead management, tracking and analytics, enabling Dunhill Homes’ sales team to better capture and convert prospects. As a result of using Lasso CRM, the company grew 96% over two years, demonstrating clear, measurable improvement in lead handling and sales performance.

Dunhill Homes

Chris Hartley

VP of Sales & Marketing