Case Study: New Tradition Homes improves lead follow-up and communication with Lasso CRM

New Tradition Homes - Customer Case Study

New Tradition Homes, a home builder, needed a better way to manage leads and keep communication aligned across management, marketing, sales, and online sales. Using Lasso CRM, the team wanted a more intuitive, builder-specific system instead of a generic CRM that required extra work to fit their process.

Lasso CRM helped New Tradition Homes automate follow-up tasks, capture and track leads in one place, and improve visibility across the organization. As a result, the company gained a user-friendly platform for managing leads and creating systems, enabling faster responses, better communication, and a stronger focus on home buyers rather than software.

New Tradition Homes

Laura Hanson

Marketing Manager