Case Study: Kimberley Homes achieves higher lead-to-sale conversion with Lasso CRM

Kimberley Homes - Customer Case Study

Kimberley Homes, an award-winning Edmonton homebuilder since 1989, needed a way to centralize and modernize its online sales process so its team could work toward the same goals. President Steve Ruggiero chose Lasso CRM as the company’s core CRM to support this shift to a more digitally focused sales environment.

By implementing Lasso CRM, Kimberley Homes centralized lead management and aligned its sales team, resulting in a measurable improvement: a higher conversion rate from lead to sale. Lasso CRM quickly became the center of Kimberley Homes’ online sales strategy, delivering immediate impacts on sales performance.

Kimberley Homes

Steve Ruggiero

President