Case Study: Fischer Homes achieves faster follow-up and improved lead nurturing with Lasso CRM

Fischer Homes - Customer Case Study

Fischer Homes, one of America’s Top 50 Builders selling roughly 1,400 homes a year, needed a proven solution to launch and scale an online sales program while keeping high customer-service standards. With a small new-home specialist team, they required integration with internal systems, clearer lead-source visibility, and faster follow-up to properly nurture both new and aged leads—so they selected Lasso CRM.

Lasso CRM was implemented to integrate with Fischer Homes’ internal systems, track lead sources, and enable rapid outreach; the vendor’s solution let the team contact prospects within minutes and properly nurture aged leads. As a result, Fischer Homes hired a fourth new-home specialist shortly after rollout, saw a measurable boost in customer service responsiveness, and reported prospects entering the sales process farther along the funnel thanks to Lasso CRM.

Fischer Homes

Steve Whaley

Corporate Marketing Manager