Case Study: Leading Real Estate Developer sells out 45 lots in one day with Lasso CRM

Leading Real Estate Developer - Customer Case Study

Leading Real Estate Developer faced overwhelming interest after marketing an Ottawa community—thousands of responses from a database of 20,000 for just 45 lots—and needed to separate serious buyers from casual lookers. They engaged Lasso CRM (via Lasso Consulting) and its SSRU survey functionality to capture intent and qualify prospects automatically.

Lasso CRM’s consultant sent an SSRU link that wrote survey answers back into the CRM, triggered auto-reply instructions, and enabled a Custom List of respondents who answered “Will be Purchasing.” That process reduced the pool to 250 priority prospects and allowed the sales team to focus outreach—resulting in the project selling out in a single day.