Case Study: Beacon Homes boosts lead conversion with Lasso CRM

How Lasso CRM improved lead conversion for Beacon Homes and left no lead behind

Beacon Homes used Lasso CRM to better manage a high volume of leads and ensure no opportunities slipped through the cracks. The home builder also needed a stronger way to communicate with prospects who were not yet ready to buy, while integrating multiple technology tools to streamline operations and improve efficiency.

Lasso CRM implemented an industry-specific lead management and automated follow-up solution that helped Beacon Homes respond faster, nurture B and C leads, and re-engage older leads already in the system. As a result, Beacon Homes saw a significant improvement in lead conversion and sales performance, plus a more streamlined workflow and better integration with other ECI products.

Beacon Homes

Beth Byrd

Director of Sales & Marketing