Integral Ad Science B2B Case Studies & Customer Successes

Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight.

Bench Media achieves lower costs and higher conversions with Integral Ad Science Context Control

Bench Media

Danone achieves higher global media quality and efficiency with Integral Ad Science

Danone

Dentsu achieves significant cost savings and efficiency gains with Integral Ad Science Context Control Avoidance pre-bid segments

Dentsu

Dentsu achieves a 6% ROI lift and cookieless readiness with Integral Ad Science Context Control Targeting

Dentsu

Guardian Health & Beauty achieves superior media quality and efficiency with Integral Ad Science

Guardian Health and Beauty

Harmelin Media achieves 22% more cost-efficient, higher-quality programmatic spend with Integral Ad Science's Total Visibility

Harmelin Media

HP achieves 11.5× higher attention, 3× more success and 70% lower cost per success with Integral Ad Science

HP

KVIK - Customer Case Study

KVIK

Large CPG Company achieves programmatic ad fraud reduction from 9.0% to 1.1% with Integral Ad Science

Large CPG Company

Large Digital Publishing Company reduces ad fraud 71.3% and holds it below 0.1% with Integral Ad Science

Large Digital Publishing Company

Large News and Popular Culture Publisher achieves 45.8% viewability lift with Integral Ad Science Publisher Optimization

Large News and Popular Culture Company

Leading Global Technology Company achieves 9x ROAS improvement with Integral Ad Science

Leading Global Technology Company

Leading UK Publisher Company achieves 133% viewability increase (30% to 70%) with Integral Ad Science Publisher Optimisation

Leading UK Publisher Company

LifeLock achieves up to 7x increase in homepage visits by optimizing time‑in‑view and frequency with Integral Ad Science

LifeLock

Lumen achieves 64x higher attention for in-view ads with Integral Ad Science

Lumen

Major Automaker Company achieves 63% reduction in fraud and 10% higher viewability with Integral Ad Science

Major Automaker Company

Major CPG Brand achieves higher social campaign viewability (display to 68%, video doubled) with Integral Ad Science

Major CPG Brand Company

Major Digital Media Company reduces brand risk from 6.8% to under 0.2% with Integral Ad Science Publisher Optimization

Major Digital Media Company

Mastercard achieves 82% brand safety improvement and 72% lower cost per quality impression with Integral Ad Science

MasterCard

Matterkind achieves 68% higher CTR and 43% lower CPC with Integral Ad Science Context Control Targeting

Matterkind

Merkle | DWA achieves 40% lower CPA, 50% more conversions and 100% brand safety on YouTube with Integral Ad Science's Channel Science

Merkle | DWA

Jacob Beck

Director of Programmatic

Mindshare World Wide achieves over 99% brand safety on YouTube with Integral Ad Science

Mindshare World Wide

Vinod Thadani

Chief Digital Officer

Mindshare World Wide achieves 50% traffic quality improvement and 18% cost-efficiency gains with Integral Ad Science

Mindshare World Wide

Movistar Colombia achieves 54% ROI uplift and improved media quality with Integral Ad Science

Movistar

OMD Worldwide achieves 50% faster tag wrapping with Integral Ad Science Auto Tag for Google Campaign Manager 360

OMD

Bartu Elgin

Senior Ad Ops Executive

Omnicom Media Group (OMG) achieves 9.6x higher CTR and ~73% lower CPC/CPA with Integral Ad Science (IAS) Context Control Targeting

Omnicom Media Group

Omnicom Media Group (OMG) achieves 80% faster tag wrapping and 53+ hours saved with Integral Ad Science Automated Tag

Omnicom Media Group

Ben Chavengsaksongkram

Director of Programmatic

Omnicom Media Group UK reduces brand risk and cuts budget waste with Integral Ad Science's Custom Keyword Pre-bid solution

Omnicom Media Group

Peugeot France achieves 99.98% brand safety on YouTube with Integral Ad Science

Peugeot France

Solveig Leroy

Head of Media

Radisson Hotel Group achieves 67% conversion uplift and 1,470 incremental bookings with Integral Ad Science

Radisson Hotel Group

Renault achieves 53% higher CTR and 8.4% more conversions with Integral Ad Science Context Control

Renault

Samsung Electronics Indonesia achieves 57% lower cost per quality traffic and 300% higher CTR with Integral Ad Science Context Control Targeting

Samsung

Health & beauty retailer exceeds benchmarks with IAS

Singapore-Based Health and Beauty Company

Starcom UK achieves a 24% increase in Facebook viewability with Integral Ad Science

Starcom

Katie Lee

Biddable Account Manager

Starcom achieves 249% ROI—saves time and directs more budget to working media with Integral Ad Science's Total Visibility

Starcom

Jacques Edeling

Programmatic Lead

Toyota Motor Company achieves 29% lower Cost per Session and 1.8x conversion rates with Integral Ad Science

Toyota Motor Company

Toyota Motor Company achieves 83% conversion uplift and 3,679 incremental brochure downloads with Integral Ad Science

Toyota Motor Company

Ubisoft Canada achieves 450% higher video viewability with Integral Ad Science

Ubisoft Canada

Upwave achieves stronger brand lift (27% awareness, 20% consideration) with Integral Ad Science

Upwave

Upwave achieves stronger brand lift (75% awareness, 16% consideration) with Integral Ad Science

Upwave

Upwave achieves +29% unaided awareness and +46% ad recall with Integral Ad Science's MFA Measurement

Upwave

Xaxis achieves up to 3x higher CTR and increased site traffic with Integral Ad Science Context Control Targeting

Xaxis

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