Case Study: Upwave achieves stronger brand lift (27% awareness, 20% consideration) with Integral Ad Science

How IAS in-view proves stronger brand lift for the electric automotive brand

Upwave, the analytics platform for brand advertising, needed to demonstrate how ad viewability affects attitudinal brand lift for an emerging electric automotive brand. Integral Ad Science (IAS) partnered with Upwave, using IAS in-view measurement and Insights as a Service to isolate viewable ad exposures and compare them to initial ad load and unexposed groups.

Integral Ad Science ran an in-view vs. out-of-view analysis alongside Upwave’s exposed vs. unexposed brand lift design; the IAS in-view exposure group delivered a 27% lift in awareness and a 20% lift in consideration versus the initial ad load, and showed higher conversion rates (example: 41% lift in conversion rate for in-view vs out-of-view), validating the impact of viewable media on brand outcomes.

Upwave