Case Study: Leading Global Technology Company achieves 9x ROAS improvement with Integral Ad Science

Dynamic Contextual Targeting Drives Superior Results

Leading Global Technology Company wanted to validate whether automated, cookieless contextual targeting could sustain and improve performance in a privacy-first world. The client partnered with Integral Ad Science, leveraging IAS’s Context Control, Total Visibility and Insights-as-a-Service to test contextual signals and measure campaign performance against ROAS and other KPIs.

Integral Ad Science connected Total Visibility to the client’s log-level data, used Context Control and the IAS Signal dashboard to build custom Performance Index segments and a continuous feedback loop, and applied optimizations like higher viewability minimums and exclusion of low-quality sites. The work drove measurable gains: eCPM of $0.74 (8x more efficient than benchmark), qCPM $1.78, ROAS of $8.63 per $1 spent (+93% over target), and a 9x improvement in ROAS from week 1 to week 13, with ongoing in-campaign optimization.