Case Study: Danone achieves higher global media quality and efficiency with Integral Ad Science

Increasing Media Efficiency & Media Quality with a Successful Global Partnership

Danone, a global food and beverage company operating across many regions and brands, faced complexity in ensuring the quality and efficiency of its digital media buys. To standardize measurement, Danone adopted Integral Ad Science’s Quality Impressions™ KPI (requiring impressions to be viewable, brand safe & suitable, and fraud free) and formed a direct global partnership to roll out Ad Verification KPIs across 17 countries, verifying more than 11.5 billion impressions.

Integral Ad Science integrated its solutions into Danone’s media buying—providing transparent, Danone-owned IAS accounts operated by agencies, integrated reporting, and tools like Blocking, Automated Tag and Context Control—so teams could make data-driven adjustments. The partnership delivered measurable gains: +20 points in display viewability, +5 points in video viewability, +5 points in brand safety & suitability, and invalid traffic below 1%, with continued collaboration and adoption of IAS innovations since 2019.

Danone