Case Study: Harmelin Media achieves 22% more cost-efficient, higher-quality programmatic spend with Integral Ad Science's Total Visibility

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media, a 38‑year independent media firm with more than $800 million in billings, needed more granular visibility into programmatic buys for an online video campaign running across 36 SSPs. To increase transparency and efficiency for a major snack advertiser, Harmelin Media implemented Integral Ad Science’s Total Visibility solution.

Integral Ad Science’s Total Visibility provided cent‑level financial transparency across the supply path and enabled mid‑flight optimizations—curating 36 SSPs down to 21, improving supply paths on high‑spend domains, and securing make‑goods from lower‑performing PMPs. IAS flagged 20% of impressions (23% of spend) including 16% non‑viewable (19% of spend); optimizations reallocated almost 22% of spend to higher‑quality paths, raised quality spend from 64.16% to 76.65%, lowered qCPM from $12.51 to $10.32, and delivered roughly 21.85% cost efficiency gains.

Harmelin Media