Case Study: Large CPG Company achieves programmatic ad fraud reduction from 9.0% to 1.1% with Integral Ad Science

CPG giant reduces fraud with IAS’s programmatic pre-bid optimization solution

Large CPG Company, a CPG giant with brands across food, candy, and petcare, needed to boost the value of its programmatic campaigns while aggressively reducing ad fraud. The brand engaged Integral Ad Science to identify fraud across media partners and deploy a programmatic pre-bid ad fraud prevention/optimization solution to keep fraudulent inventory out of the bidding pool.

Integral Ad Science activated its pre-bid optimization within the company’s DSP, provided weekly status calls and tracking reports, and filtered fraudulent impressions before bids were placed. As a result, the Large CPG Company’s fraud rate dropped from 9.0% to 1.1% (stabilizing around 1.3%) and the program avoided bidding on more than 32.2 million fraudulent impressions, significantly increasing campaign value.