Case Study: Major CPG Brand achieves higher social campaign viewability (display to 68%, video doubled) with Integral Ad Science

A major CPG brand optimizes towards higher social viewability with IAS

Major CPG Brand Company wanted to reach and influence moms with kids on a mobile-first social platform but was losing value to non-viewable impressions and had no optimization strategy. To gain transparency and a data-driven approach, the brand engaged Integral Ad Science and adopted Integral Ad Science’s social platform viewability monitoring solution as an independent third‑party verifier.

Integral Ad Science provided weekly data updates, bi‑weekly consultative meetings, and granular viewability reporting that let the brand identify higher‑performing creatives and retarget receptive audiences. Using IAS insights to refresh creative and audience tactics, the campaign monitored 185 million impressions (≈30M/month) and lifted overall display viewability from 35% to 68% (+33 pp) and video viewability from 15% to 29% (+14 pp), improving average campaign viewability across desktop and mobile.