Case Study: Radisson Hotel Group achieves 67% conversion uplift and 1,470 incremental bookings with Integral Ad Science

Radisson Hotel Group - Customer Case Study

Radisson Hotel Group, a global hospitality company operating more than 1,100 hotels across 115 countries, faced a highly competitive media landscape and needed programmatic campaigns that would deliver incremental bookings and optimize toward maximizing room occupancy. To validate and improve campaign effectiveness, Radisson partnered with Integral Ad Science using its Online Conversion Lift analysis to measure campaign impact against business KPIs.

Integral Ad Science measured a three‑month programmatic campaign (with GroupM) in Sweden and found viewable impressions drove strong performance: a 67% uplift in conversion rate and 1,470 incremental hotel bookings attributable to viewable campaign impressions. IAS also surfaced actionable learnings—optimal frequency was seven to nine impressions for cost‑effective bookings, media quality materially affected conversions, and certain domains underperformed—enabling Radisson to reallocate and optimize placements for greater efficiency.

Radisson Hotel Group