Case Study: Kvik drives 3,270 in-store visits with Integral Ad Science

KVIK - Customer Case Study

Kvik, a producer and retailer of Danish-design kitchens and bathrooms, sought to drive in-store visitation by reaching new consumers across its eight European markets. Their challenge was identifying the most effective media partners to reach this niche audience. To measure their campaign's success, Kvik partnered with Integral Ad Science and used their Online Conversion Lift measurement service.

Integral Ad Science provided analysis that delivered actionable insights, revealing that viewable impressions were key to performance. The solution identified a 79% uplift in conversion rates, directly attributing 3,270 incremental store visits to the campaign in Denmark. The insights also allowed Kvik to optimize future media planning by identifying high-performing domains and establishing an ideal frequency cap to maximize return on investment.

KVIK