Case Study: Mindshare World Wide achieves over 99% brand safety on YouTube with Integral Ad Science

How a global beverage leader mastered brand safety and suitability on YouTube

Mindshare World Wide, acting for a global beverage leader, faced a dilemma: pull high-performing YouTube spend or risk running next to unsuitable content. To solve this, they turned to Integral Ad Science and Google Marketing Platform, using Integral Ad Science’s YouTube brand safety and suitability solution to gain the transparency and controls needed to meet strict content standards.

Integral Ad Science’s data let Mindshare World Wide and the brand identify and exclude non‑suitable videos, adjust YouTube suitability settings, and monitor performance at the video and channel level to ensure audience alignment. The approach delivered measurable impact — over 99% brand safety during the measured period — improved suitability rates, and greater confidence to invest at scale on YouTube.

Mindshare World Wide

Vinod Thadani

Chief Digital Officer