Case Study: Samsung Electronics Indonesia achieves 57% lower cost per quality traffic and 300% higher CTR with Integral Ad Science Context Control Targeting

Cookieless, Sentiment-powered Contextual Targeting Drives Superior Results

Samsung Electronics Indonesia, working with agency Mindshare Indonesia, needed a cookieless programmatic targeting solution to protect and improve its key KPI of quality traffic as third‑party cookies were deprecated. Supported by Integral Ad Science and using IAS Context Control Targeting, the team sought a privacy‑safe, sentiment‑powered contextual approach to replace legacy data‑dependent tactics and boost campaign efficiency for Samsung.

Integral Ad Science implemented Context Control Targeting—providing sentiment and emotion detection, rich contextual segments, and actionable inventory metrics—and Mindshare activated it during a ~7‑week Q3 2023 campaign. IAS’s solution outperformed other strategies, delivering 57% lower cost per quality traffic, a 300% higher click‑through rate, and a 65% lower cost per click compared with the next best targeting alternatives.

Samsung