Case Study: Toyota Motor Company achieves 83% conversion uplift and 3,679 incremental brochure downloads with Integral Ad Science

Toyota Motor Company - Customer Case Study

Toyota Motor Company faced a long purchase cycle and low short-term media ROI for new car sales, and needed a better way to measure and boost a key in-market signal: product brochure downloads. To address this, Toyota partnered with Integral Ad Science and GroupM to apply IAS’s Online Conversion Lift measurement across its Danish campaign.

Using Integral Ad Science’s Online Conversion Lift, the team measured the impact of viewable impressions and optimized media quality, frequency and time-in-view. IAS’s measurement revealed an 83% uplift in conversion rate and 3,679 incremental brochure downloads attributable to viewable impressions, and surfaced actionable learnings (optimal frequency cap of nine and stronger performance for placements with time-in-view >3 seconds) that Toyota used to refine bidding and inventory strategy.

Toyota Motor Company