Case Study: Xaxis achieves up to 3x higher CTR and increased site traffic with Integral Ad Science Context Control Targeting

Raising Brand Awareness for a Fashion Advertiser with Context Control Targeting

Xaxis Taiwan, a media outcomes company, needed to raise brand awareness and drive website traffic for a major fashion retailer in just eight days while preparing for the deprecation of cookies. They partnered with Integral Ad Science and tested the Integral Ad Science Context Control Targeting solution as an alternative to audience-based targeting.

Integral Ad Science’s Context Control Targeting used vertical segments (e.g., Fashion – Luxury, Starting a Family, Romance) and audience proxy segments to run a one-week test, delivering the strongest click-through rate and site landings versus competitors. Results: Integral Ad Science achieved a 0.043% CTR versus 0.028% (Competitor A) and 0.015% (Competitor B)—about 3× higher than Competitor B—helping Xaxis drive rapid traffic and site landings for the wedding apparel campaign.

Xaxis