Case Study: Major Automaker Company achieves 63% reduction in fraud and 10% higher viewability with Integral Ad Science

Major automaker drives campaign efficiency and performance

Major Automaker Company was losing media spend to fraudulent and non‑viewable impressions while also risking placement next to unsafe content that could trigger a PR crisis. To address these media‑quality challenges they turned to Integral Ad Science for comprehensive verification, measurement and blocking technology to locate viewable inventory and provide fraud and brand‑risk transparency across all campaign partners.

Integral Ad Science implemented IAS verification with real‑time campaign measurement and blocking, worked directly with media partners to improve viewability, and enabled the automaker to set custom brand‑safety thresholds. The program identified and blocked over 100 million fraudulent impressions, increased viewability by 10%, and reduced brand risk by 13%, with IAS reporting further multi‑year improvements in fraud reduction and sustained viewability gains.