Case Study: Major Digital Media Company reduces brand risk from 6.8% to under 0.2% with Integral Ad Science Publisher Optimization

A major digital media company leveraged Integral Ad Science (IAS) Publisher Optimization to reduce brand risk

Major Digital Media Company struggled to meet a Fortune 100 technology advertiser’s strict brand safety requirements because portions of its site contained content (e.g., illegal drug references, partial nudity) that could harm the brand. After using Integral Ad Science data for manual optimizations, the publisher selected Integral Ad Science’s Publisher Optimization to get the impression-level controls needed.

Integral Ad Science integrated Publisher Optimization with the publisher’s ad server to automate delivery and prioritize only content that met the advertiser’s contextual safety rules. The solution reduced brand risk from a peak of 6.8% of campaign impressions to consistently below 0.2%, saved significant ad ops time, improved the advertiser relationship, and delivered a scalable process for future clients.