Case Study: Guardian Health & Beauty achieves superior media quality and efficiency with Integral Ad Science

Exceeding country’s benchmark via IAS holistic media quality and media efficiency solutions across live campaigns

Guardian Health and Beauty, Singapore’s No.1 health and beauty retailer with over 116 stores, partnered with Integral Ad Science to move beyond simple media cost metrics and get a true read on media quality. Guardian’s challenge was to understand which impressions were viewable, brand‑safe, fraud‑free and in‑geo so they could accurately measure ROI and improve media efficiency across complex, multi‑region digital buys.

Integral Ad Science deployed its holistic media quality and media efficiency solutions — using IAS’s data‑driven signals and standard Brand Safety, Viewability and Ad Fraud measurement — to monitor and optimize Guardian’s live campaigns. The partnership delivered material gains versus Singapore benchmarks: 25x better brand risk rate on desktop display, 5.5% higher viewability, and 3.2x better ad fraud performance, enabling Guardian to scale higher‑quality media buys with clear, measurable impact.

Guardian Health and Beauty