Case Study: Starcom achieves 249% ROI—saves time and directs more budget to working media with Integral Ad Science's Total Visibility

Total Visibility Saving time and putting more money towards working media

Starcom needed greater transparency and efficiency in programmatic buying for a major finance client — specifically to review digital buying approaches, optimize supply paths, and reduce wasted spend from fraud, unsafe environments, and unviewable inventory. They partnered with Integral Ad Science and deployed the Total Visibility solution to identify the highest-quality media at the lowest cost and ensure every working media dollar delivered value.

Integral Ad Science’s Total Visibility provided cent-level financial transparency and near‑real‑time optimization across 18 markets, allowing Starcom to immediately reallocate spend to quality inventory. The initiative delivered a 249% ROI (driven by an overall efficiency gain of about $8,769), increased Quality Spend by 6% for open market buys in Germany, and improved Quality CPM by 14% there, saving trader time and shifting more budget to working media.

Starcom

Jacques Edeling

Programmatic Lead